5 Things To Focus On When Developing A New Product From Scratch

When developing a product, there are plenty of things to focus on when developing a new product from scratch. Many aspiring entrepreneurs want to develop their own original products crafted from their innovative, unique, and powerful ideas. Also, as you know, every successful product depends on the idea, functionality, demand, need, innovation, and market. But the success of a business enterprise entirely depends upon its products and innovations.

Nowadays, new products hit the market every week, but not many products meet your expected return on investment. Mostly, new businesses or entrepreneurs are likely to miss out on some of the most important factors and things about product development and its process. Hence, they will end up either overspending or will have to wait much longer for their product to get launched in the market. So, we have enlisted here 5 must-know things to focus on when developing a new product.

Brainstorming Your Idea

Brainstorming Your Idea

Most entrepreneurs are confused about which product they want to sell, what makes their product unique, and whether they have chosen the right product or not. Everything becomes clear if you have been following the proper strategy or planning for idea generation and brainstorming. It will always be better to get expert advice when you are brainstorming for the product you want to design and develop.

Research and Analyze The Market

Before you go on the way to new product development, market analysis, and research is indeed important factor to consider. If you are missing this step then it would be the biggest mistake you are going to make while developing a new product. Defining or validating your innovative idea through proper market research will be effective for defining the right audience. Also, you need to make sure to evaluate the demand and need for the product you are thinking to launch in near future. Every entrepreneur needs to figure out what the consumers or their targeted customers actually want.

Research and Analyze The Market
Product Planning

Product Planning

Once your market, audiences’ needs, and demand are clear. It is now time to plan and strategize for your product development and launching in the market. You must know that new product development is all about exploring new innovations, functionalities, and features your product could have and that will make your product different from hundreds of similar products out in the market.

When designing your product, one must ensure to choose such a feasible design that will not only excel in the current market trends but also the future demands. Also, you should plan to add more features and enhancements to your product. We recommend building up a prototype model of your product before actually developing the final market-ready product.

Focusing on Product’s Benefits

Many aspiring entrepreneurs and businesses believe that a product will only become successful if it really helps potential customers and consumers. Always focus on the end-user and not the product itself. One should thoroughly instruct the development team or company you’ve hired to keep the potential consumers in mind while developing the product with defined functions and features. If the final product is the best version of what you have imagined and if no customers are willing to buy the product, then it will totally be a shear waste of resources and fortune.  

Focusing on Product’s Benefits
Developing a New Product From Scratch

Pricing

Pricing is a major factor when we are talking about developing any kind of product. If you want to gain the maximum return on the product you will bring to the market, then it will be crucial for you to focus on developing a new product from Scratch. But for defining the price range, you will indeed have to analyze the market and of course, your competitors. For the price range, if you are keeping it too high then you will not have any potential customers and if you are keeping it too low then you may have to deal with the loss of the product. Choosing the most relevant price is the key to owning a successful product.

Want To Develop A New Product From Scratch? Contact GID Company!

GID Company is a leading and renowned product development company in California with more than 25 years of experience and expertise in new product development. If you are looking for the best product development company to partner with, then GID Company can help you with everything from product ideation to product development. We are DesignRush certified product development company in California. Whether you need any help with brainstorming, product design, product development, prototyping, and market launching, reach out to our highly experienced experts at +1714-323-1052 or contact us. To get the latest updates and information, kindly follow GID Company on social media:

3 Top Product Design Tips

While all the steps in new product development are important, one particular step demands more focus. It is the product design step. One of the primary steps in new product development cycle, product design of the conceived product factors toward the success of the final product. Product design affects the manufacturability as well as the cost of manufacturing too! For that reason, a little more attention is needed when designing a product. Here are top three Product Design Tips to consider when designing a product. The tips are based on our years of experience in the field of product design and development and are overall the best tips to take into consideration as you begin your venture into new product development.

Keep it Simple

Keep the design of your conceived product as simple as possible. The best product designs are those that just form a seamless connection between function and design. If the design of your product is complicated, it will be difficult to manufacture it. It will also increase the cost of manufacturing. Apart from these issues, if such a complicatedly-designed product is brought into the market, the potential customers will probably alienate it, resulting in total failure of the product. The goal of a good product design is to entice customers with an ergonomically-friendly design that seems easy to use.

For product design, it is best to team up with an intelligent team that can create a simple, yet attractive and functional design that allows easy and economical manufacturing.

Research

There is no need to reinvent the wheel! In fact, customers often prefer that you do not reinvent the wheel. Before designing your product, it is necessary that you conduct an extensive market research. Find out the competitors’ products that are on the market. See which features the customers like and dislike for those products. You would want your product to have only likable features – right?

When conducting the research, note down all the new features and functions you can implement in the design of your conceived product. Also, keep in mind that you do not change certain things that are familiar to the customers. For instance, it would be a terrible idea to change the order of the accelerator, brake, and clutch (ABC) in a car. People are already familiar with the default pattern, and changing it will result in instant rejection.

Prototyping and Testing

Although, product prototyping and testing are two entirely different steps that come later down in the product development cycle, they do have a connection with the product design phase. Product prototyping and testing make it possible to detect flaws or defects in the product design. Therefore, you need to create prototypes so that they can be tested to find flaws. Once the flaws are detected, you should eliminate them and then create a new product design. Based on the new product design, build and test the prototype again. You need to repeat this process until you achieve a definitive product design.

Today, because of the advanced technologies, prototype development and testing have become virtual, in a 3D computer-generated world. Nevertheless, there are still instances when you need to develop and test physical prototypes to detect the flaws and make the final product better.

You will also need to build product prototypes to give it to people for their suggestions. Based on their suggestions, you may need to alter the product design and create new prototypes again. Of course, this is a tedious process, but it is vital to achieving a flawless product design.

There is nothing easy about product design. For successful product designs, massive skills and experience are needed; skills and experience like GID Development Corporation has.

We are one of the leading California Product Design Companies, USA. We have decades of experience in the field, and have delivered thriving product design solutions to our clients (inventors) in the US and worldwide.

Along with product design, we provide rapid prototyping, product development, product manufacturing, and other product fulfillment services. No matter how complex the product concept is, we will help you realize it. To learn more, visit https://www.gidcompany.com.

Have any questions regarding Product Design Tips? We are offering a 15-minute, FREE telephonic consultation. Just call Jim Grimes at 714-323-1052 between 8:00 AM to 5:00 PM PST.

The Most Common & Important Steps Involved in Product Development

Product development is all about materializing a new product from just a mere concept. Whether it is a medical device product, a product with electronics, electromechanical product, sports product, a product with embedded software or any other kind of a unique product, there are a number of steps involved in order to realize it. Here are some of the steps that entail in product development:

Step 1: Research

Performing an extensive market research is where the product development begins. A market research helps identify the prospect of the new products. Is the conceived product unique? How ergonomic the product should be? Will the product be helpful to the potential customers? Are there any alternatives for the conceived product yet? Answers to these and many other questions shape the success of the new product, and in order to get the answers, performing research is necessary.

Step 2: Product Design

A conceived idea is actually elucidated during the product design stage. In fact, all the detailed drawings, from concept to envisioned final product, are drawn during the product design stage. Product design is one very tough step of product development.

A conceived product can be simple or complex in nature. If it is a simple product with few parts or components, the product design process will be a single step. On the other hand, if it is a complex product with numerous parts or components, product design process will be broken down into two sub-steps: Preliminary Product Design and Final Product Design.

  • Preliminary Product Design: When a product consists more parts or components, like an electromechanical power unit, which has over hundreds of parts and components, then the preliminary product design step is useful. Preliminary product design is all about the appearance and function of the conceived product, and less about the product’s manufacturability. Once preliminary product designs are made, they become the frameworks for the final product design.
  • Final Product Design: Final product design is all about product manufacturability. In simpler words, it is about creating product designs in such a way that the said products are easy to fabricate or manufacture. The final product design specifies everything required to dictate production or mass manufacturing. It considers everything on a part level. The result of final product design is detailed drawings, 3D image and rendering files, a complete bill of materials, and details to source and assemble.

Step 3: Product Design Analyses / Feasibility Analyses

After realizing the final product design, detailed analyses are carried out on the design prior to product prototyping and prototype testing. These analyses verify the feasibility of the product, as well as its performance, like strength, weight, dimension, etc., prior to developing a physical prototype. This important step lowers the cost and performance risks related to prototype development and prototype testing.

Step 4: Product Prototype Development

Once a definitive product design is ready, alpha and beta product prototypes are made. This is the step where the actual, physical form of a conceived product takes shape and comes into being. Product prototypes are made using suitable plastic product manufacturing techniques. If it is a product with electronics, then breadboards or generic electronic kits, like Arduino kits, are used to make prototypes. 3D printing and rapid prototyping techniques can also be utilized for product prototype development.

Step 5: Prototype Testing

Before moving the product into production, exhaustive testing of the definitive prototype is carried out to make sure that it functions and performs as expected. The prototype is used in all the possible ways it is intended to be used. The general public and potential customers are also allowed to use the prototype; this way, valuable feedbacks from them are taken and implemented before the product is sent for mass manufacturing.

Step 6: Hazard Analysis

The hazard analysis is performed throughout the product development process. It is, however, finalized before the product is sent for production. The purpose of hazard analysis is to identify any possible safety issues that may surface by the product, in the future. If possible, the safety issues will be addressed by the change in the product design. If not, it will be addressed by the accompanying product manual and safety warning labels.

Step 7: Mass Manufacture & Release

The final step of the product development is placing the product into production. If the capital is not the constraint, then own production facility can be set up. If it is the constraint, then outsourcing the production is the sensible and economical way.

Once the product starts to roll out in larger quantities, it can be taken to the market, into the hands of potential customers.

Product development is indeed a time-consuming, mentally-challenging, and exhausting task. For individual inventors, it is next to impossible to realize their dream products on their own. Fortunately, there are product development companies, like GID Development Corporation, that can help inventors with product development.

GID Development Corporation is a leading product development company in the US. Based in California, it offers swift, agile, economical, and top-quality product design, product prototyping, and product development services to inventors throughout the United States and across the globe.

With their vast experience, professionals at GID Development Corporation can help develop large, complex products, products with embedded software, sports products, products with electronics, electromechanical products, and other unique products. No product development project is too big or too small for them; these professionals at GID Development Corporation will “GET IT DONE!”

Have any product development-related questions or queries? Just call Jim Grimes at 714-323-1052 between 8:00 AM to 5:00 PM PST, for a FREE 15-minute telephonic conference. He will answer various questions regarding new product development.

Product Development Strategy Definition by Custom Product Manufacturer, California

Manufacturing a new product or modifying the existing one as per the market or the end users’ requirements, and returning those products to existing or new markets is the definition of product development strategy. Custom product development strategy is a bit complicated. To frame an excelling new product development strategy, as an entrepreneur, you need to focus on every tiny detail. It requires keen attention to competitors’ products, and customers’ requirements, the ability to design and prototype, full in-house manufacturing capabilities, and a potent marketing plan. To your knowledge, there are several subsets of product development strategy, and they are as follows:

Product Development Diversification Strategy

This product development strategy is employed when a company’s existing market is saturated, and returns and profits are still or falling. There is no or a very diminishing opportunity for business growth. A product development diversification strategy helps a company overcome its prevailing business ecosystem, and a new product is manufactured for a new market. Due to the recession and heavy competition, when an insurance company selling insurance products decides to develop a financial education program targeting college students, it is called a diversification strategy. Because of existing competition and the presence of similar products, the new product developed may not be revolutionary in nature, but it is new to the company manufacturing it.

Product Modification Strategy

A product modification strategy is quite common among entrepreneurs and is normally aimed at existing markets. A hidden advantage of this strategy is it allows entrepreneurs to capture new customers for the new product. Toothpaste is the best example of a modification strategy. Toothpaste that promotes anti-cavity or teeth whitening qualities is built on existing simple toothpaste that only guarantees clean teeth and healthy gums.

Revolutionary Product Development Strategy

Under the hood of a revolutionary product development strategy, revolutionary new products are designed and developed to solve specific problems or meet end users’ requirements. Smartphones and advanced computers are the best examples of a revolutionary product development strategy. Before these revolutionary products made their way to market, consumers did not know they needed them. However, a revolutionary thought of creating a better device for communication ended in products that have modified the rules of communication and have considerably altered the competitive landscape.

Benchmarking the Process

Whatever product development strategy you employ depending upon the nature of your business, the new product manufacturing process must be carefully thought through. It also requires a sequence of benchmarks along the way. These benchmarks evaluate whether the manufacturing process should be continued or not because custom product development is normally high-priced and time-consuming. For instance, a company is manufacturing a new product, but a competitor takes on the market with a similar product with advanced features, then your company must make a “Go/No Go” decision about its new product development options.

Consumers Front and Center

Depending upon your business ecosystem, whatever product development strategy you decide to continue, always keep your targeted customers in the front and center, and involve them in the process from start to finish. Set a limit for your manufacturing overheads. Keep aside an adequate budget for consumer evaluation of the new product at the ideation, prototyping, and bulk manufacturing stages. An important point to remember is that whenever you opt for new product development, don’t include only customers who represent your primary market, but also include secondary customers to whom your product might appeal shortly.

The GID Development Corporation is a custom product manufacturer based in California that caters to start-ups, and small and large businesses’ unique requirements. Valued as one of the leading product manufacturing companies in the United States, GID is known for setting the bar for product design, rapid prototyping, testing, and bulk manufacturing.

To assist entrepreneurs in developing flawless new products, the GID Development Corporation is now offering a free 15-minute conference to answer questions related to new product development. There is no risk, and no obligation; contact them now at 714-323-1052.

Factors to Consider Before Custom / New Product Development

About Product Development

Custom Product Development” or generally known as “New Product Development” may sound simple, but it is the multifaceted process of designing, prototyping and manufacturing a new product from the scratch. To be honest, the designing and engineering phases involved in product manufacturing are truly complicated and beyond one’s imagination. It refers to a collective team effort among the major departments within the company, including, R&D, Operation, Marketing, and Finance. Under the hood of custom product development, each and every member of a product development company strives to find the set of innovative solutions to customer problems or customer needs.

Factors to Consider Before Initiating the Product Manufacturing

Generating New Ideas

Companies with a higher rate of success in custom product development make a concerted effort to produce a steady stream of new product ideas. All of these ideas undergo a thorough screening process, and many are discarded just before the potential winners are declared. Some ideas are left untouched because in management’s decision the need or problem they solve is not convincing enough to prompt customers to be highly motivated to make a purchase. The ideas that make it through the final manufacturing phase are those that offer customers something that is much more useful than anything offered in the market now. They offer user-friendly, understandable yet potent solutions. These are the products about which people remark: “I wish I’d thought of that!

The Test of Marketability

For companies, “What will be the price of the product?” is the key point of concern at the time of introducing the product. For example, if you are a company that deals with consumer products, then it can be quite expensive for you to bring your product to the mass market. Additionally, the average length of the sales process affects your product’s marketability, as well.

Now days, for some technology-based business solutions, a series of meetings and presentations are held prior the purchase decision is made. Therefore, for better marketability, companies should make sure that they have distribution channels in place, or can immediately establish them, to get their products in front of potential buyers. Companies that knowingly or unknowingly ignore this step are often frustrated with how difficult it is to get their products on major retailers’ shelves.

Evaluation of Feasibility

A product idea may be left untouched because its manufacturing duration would be too long or there are plenty of design hurdles that can hamper the overall development period. Delaying the launch of a newly developed product equates to lost revenue opportunities. Moreover, the manufacturing cost of the product should be taken into consideration with respect to the size of the market of the product. Spending $6 million to produce a product that will only return $2 million annually doesn’t make economic sense, as it will take years to recoup the basic investment.

One more feasibility issue is whether the company has the in-house team for product development so the gross margin will be ample enough to ensure profitability. If the manufacturing cost is too high, the price charged to the customers may be too high as well, which makes a product less competitive in the market.

The Decision to Proceed

After a thorough research, lots of meetings and hundreds of presentations, a company devises a product plan that forecasts the bottom-line profit the company is expecting to yield from the new product development. In case, if the prospective profit of the product to be developed is not up to the financial performance standard of other products in the company’s line, the judgment may be made not to proceed with manufacturing it. However, there are some strategic considerations as well. Acquainting a product may allow the company to reach a large new market for other products it produces, boosting revenue company-wide. At the end, custom product development can solidify the brand image of the company.

All of the above listed aspects unite together in the final decision of whether to give the new product development the green light and proceed with introducing it.

How to Reduce Time to Market in Product Development?

GID is a product manufacturing company that assists its clients throughout the product development lifecycle, from product research and custom product development to quality assurance and maintenance activities. We also guide our clients in selecting appropriate technologies, platform and features before committing to any large financial outlays.

Reduce Time To Market Your product

In today’s competitive world and stiff market conditions, smart entrepreneurs must carefully allocate every penny. Not only money, but even time is critical in any product development because, when you plan to develop a product or service, you cannot be sure that your competitor will not introduce a similar product before you do. Therefore, time will decide the success or failure of your product introduction to the market.

There are many ways by which you can reduce a product’s time to market. A few of useful ways to reduce the project time is listed below. The points / tips are a good sample of the most common approaches taken by experienced project managers to reduce the project’s time to market:

Incremental Development

Incremental design and development is essential in decreasing product’s time to market and must be considered as the primary tool when starting a complex project. By incremental development, you can pick a subset of the features of the product specification; you work on that subset, test it and weigh it. The product is shown to the customer and to all stakeholders for comment. Finally, you can choose to release this subset to the market or move to the next step and pick other features from the specifications and include them to the product.

The beauty of this approach is that at any phase, you have a product which is functional and could be released to the market. In addition, by showing the product to the customer, you get instant reviews at the end of every cycle in product development. With this method, there are no hidden surprises, and the development team and the customers are in sync throughout the product development lifecycle.

Testing and Re-evaluation

At the completion of every development phase, the product is tested thoroughly and prepared for the launch. This does not contradict the concept of continuous deployment. The product is constantly tested and evaluated. As time progresses, the product gets more and more polished and functional. At any stage of the development life cycle, the product can be shown to the customer or stakeholders for evaluation and feedback. The motto behind this evaluation, at the end of each lifecycle, is to determine whether the product is meeting the specification or not? Whether, new changes are required or not?

Regular testing and evaluation helps to reduce the risk of project failure or delay.

Cross Functional Teams

For the desired result in the limited period of time, the product development company should have different teams of experts, which includes R&D, manufacturing, marketing and engineering. Keep the size of the team as small as possible, because as the member of the team grows, its efficiency is reduced due to maintenance and management factors needed for larger teams. Increased number of members in a team also increase the chance of rivalries and politics, which you don’t need in your team.

Agile Methodology

Agile methodology is an old yet an effective product manufacturing concept. There are several advantages of agile methodology for product development and even the most renowned design and development teams in the market today are practicing agile methodology. In the latter, the product is divided into several phases or so called sprints. At the completion of each phase, the team has a functional product which could be launched to the market or be used as the platform for the next phase. Agile reduces time to market substantially for most product developments and as an added advantage, it decreases the manufacturing cost.

Conclusion

A complex project development takes a lot of time and resources to come to fruition. Time to market plays a crucial role in the success or failure or any product. By employing the above mentioned tips / steps, a product manufacturing company can reduce time to market, manufacturing cost, and can have a better quality of products for their customers.

For more information or for custom product manufacturing, feel free to contact GID at www.gidcompany.com/contact-us