Manufacturing plastic products from scratch can be a tiresome job for a newbie but experienced plastic product manufacturers love doing it. Plastic product manufacturing indeed is a job filled with lots of responsibilities; however, a structured roadmap can offer you a clear path to follow.
In recent times, if you are planning to develop plastic products or parts for your business or customers, then here are some steps to ensure success, and they are as follows:
Idea Generation – It all starts as an idea. Keep your mind wide open, because ideas come from all the directions. Keep watch on existing market trends, as it can help you analyze your company’s position and find a direction that is in line with your business strategy. Some recommended methods to generate a new product idea are:
- Undertake market research
- Carefully listen to suggestions / feedback / reviews that you receive from your targeted audiences
- Get suggestions from your partners and employees
- Keep a keen watch on what your competitors are doing; their offerings; how did they succeed and where did they fail
Idea Screening – This step is all about testing the feasibility of your idea. Before you proceed with your idea, it should be tested objectively, ideally by a product design and development experts / professionals. The idea should be tested in terms of ROI, affordability, skills and market potential. In order to avoid product failure after considerable investment down the line, this step should be considered carefully.
Concept Development and Testing – Once your concept has successfully cleared the screening stage, gather a small group of the targeted end-users to brief them about your concept. Your concept should be with in-depth information so that consumers can visualize it. Find the answers to questions such as:
- Do they understand your concept?
- Are they in need of your product?
- What are their expectations?
- Does your concept need more modifications?
Business Analysis – Once you have tested the feasibility of your concept with your targeted end users, it’s time to analyze your concept in terms of existing similar products in the market. A complete business analysis covers points such as, whether there is a demand for the product; a full appraisal of the costs; the level of competition; and gateways from where your products can be launched. Prepare a thorough marketing strategy keeping your targeted market and competitors’ product position in the mind.
Product Design – Product design is one of the most crucial steps when developing any new product. At this stage, you put your concept on a piece of paper. Here you design your concept for the next prototyping stage.
Product Prototype Development – As soon as you finalize a product design, it’s time to focus on product prototype development. The latter helps your test your concept both functionally as well as aesthetically. Moreover, it can help you impress your stakeholders and customers, helping you gain real-time feedback and reactions. A product prototype helps you improvise your concept as well as saves you from unnecessary spending of money and efforts.
Product Manufacturing – Once you have a fully functioning product prototype, you can now move on to bulk manufacturing process with it. This is the final stage of plastic product manufacturing. After this stage, your new product is ready for the customers.
Do I need to Contact a Plastic Product Manufacturer?
Plastic product manufacturing is indeed a complex process; therefore, if you are a newbie or don’t have adequate experience or tools, then let the experts handle the manufacturing process. Hiring professional manufacturing services will save you from all the technical as well as non-technical manufacturing miscalculations that are hectic as well as time consuming and expensive.
If you are looking for an American plastic product manufacturer, then feel free to contact the GID Development Corporation at www.GIDCompany.com. Moreover, if you are looking for a free consultation with a manufacturing professional, then call Jim at 714-323-1052.