Products with Imbedded Software – What are They?

Products with embedded software are those that are controlled or operated by computer software. Though not entirely, at least some or most functions of the product are controlled by computer software. Some of the most common examples of products with embedded software are cars, robots, toys, consumer electronics, household appliances, medical devices, industrial machines, and military equipment. While these were just a handful of examples, products with imbedded software could include numerous other things.

Development of products with imbedded software can fall under the field of electromechanical product development. After all, products with imbedded software do contain electrical and mechanical components. Speaking of electromechanical product development, it is nothing but the design and development of products containing mechanical and electrical components or parts. Along with electrical and mechanical components, products with imbedded software, as the name suggests, contain computing element or elements. Computing elements here, i.e. the imbedded software, or you can also call it firmware, predominantly control some or most aspects of a product. For instance, an MRI machine (magnetic resonance imaging, a medical device product with imbedded software or firmware) scans the body only when the instructions are set and given. These instructions are carried out through an imbedded software. The MRI machine will only operate when the instructions are inserted and computed within the imbedded software. Without passing through an imbedded software, this MRI machine will not perform anything and prove entirely useless.

These days, most new products have imbedded software. The design and development of new products with imbedded software, however, is very challenging. Along with mechanical engineering and electrical engineering, the development of products with imbedded software requires additional skills of computer programming. While programming a software that runs on computers or the web may be simple, programming software that can communicate and control something physical is tough. It requires chip-level programming skills and deep understanding in how the software can link and work in harmony with a hardware or physical component. Fortunately, there are some product design and product development companies that have all the skills and resources that help realize or materialize new products with embedded software.

Along with product designers, product engineers, and innovators who deal with the new product design, electrical engineering, mechanical engineering, and general engineering, these product design and product development companies have expert software engineers on board who have in-depth skills in software programming and the ability to develop firmware that can perform computation and communication with a physical product. Not only generic products with imbedded software, but utilizing their collaborative skills, these product design and development companies can create medical device products with imbedded software, aviation equipment with imbedded software, consumer products with electronics and imbedded software, industrial machines with imbedded software, and pretty much any unique products requiring imbedded software to function.

If you are an innovator or have an idea for new products with imbedded software, products with electronics, medical device products, electromechanical products, or any other types of products that you would like to realize and take them to market, the GID Development Corporation can help.

Spearheaded by veterans having over 40+ years of industry experience, the GID Development Corporation is a new product design and new product development company based in California, USA. With an excellent in-house team, they have the capabilities to complete new product design, new product prototype development, final product development, production setup, product manufacturing, marketing, and many other product fulfillment services. Utilizing the cutting-edge technologies, like Dassault Systèmes’ 3DEXPERIENCE platform that includes CATIA V6, 3DVIA, SOLIDWORKS, ENOVIA, 3DEXCITE, and more, GID Development Corporation radically reduces the product fulfillment time and cost, allowing them to achieve their customers’ vision swiftly, in an economical manner. They also use the latest programming languages, like Java, C#, ASP, Ruby, etc. in order to develop suitable firmware for products with embedded software.

Whether the requirement is for designing, prototyping and developing of new products, products with electronics, electromechanical products, medical device products, or any other kinds of unique products, the GID Development Corporation will “Get It Done.”

Learn more about the GID Development Corporation, their product design and engineering procedures, the latest technologies they utilize, and how they help bring a revolutionary product idea to life, by visiting https://www.gidcompany.com/.

You can also Call Jim Grimes at 714-323-1052 between 8:00 AM to 5:00 PM PST for a free consultation.

Here Are 3 Common Mistakes People Make During New Product Development

We are sure that you will be curious to know the 3 most common mistakes people make during new product development. Well, whether your new product or prototype model will be a success or not depends on the quality, features, functions, innovations, and the product itself. However, you should also take the time and resources needed to develop such an innovative product with the help of an efficient product development strategy. There are so many business owners and entrepreneurs out there who are launching new products every week in these competitive markets. Hence, the less time needed to develop a market-ready product, the more chances you will have to excel in the market.

While developing a product from scratch, there are several aspects that most businesses either avoid, miss out, or unknowingly skip to take into consideration and thereby, commit mistakes that they shouldn’t. Making mistakes is indeed normal when developing a product from nothing, but one should not make the same mistakes that others have already made. So, to avoid the pitfall and turn your entire product development project into a failure, you should read the below-given most common mistakes during new product development. The 3 common mistakes that one should keep in mind are:

The first and most important part when developing a new product is performing a proper market analysis and research based on the current market trends and competition. It will be beneficial to learn who your competitors are and what they are doing to attract potential customers. Avoiding market research and analysis is indeed the biggest and most common mistake entrepreneurs do when they need to build up a market-ready product from scratch.

Performing market research and analysis for the particular product will provide you with information on what your customers actually need. Hence, you can define a product with relevant and required features as well as functions that can help your customers or ease up their work.

Concentrating On Rewards and Not Product Quality

There are so many product owners and entrepreneurs who believe that a product should provide a number of benefits to its end user. However, with this kind of approach and end goal in mind, developing the final product will surely be a challenge as there are limitations to the product you have in mind. During the product development process or after the product is developed, you will regret focusing on the benefits your product can offer instead of developing the product itself.

Concentrating on your product development team to develop the product of the best quality can yield unimaginable results. Even with the limited benefits, many customers will happily purchase the product and get satisfied with its quality, durability, and functionality. So, it will be better to focus on the product entirely rather than only aiming at the benefits.

Set The Product Cost Wisely During New Product Development

Analyzing many small as well as large businesses, our observation says most people have a goal to obtain maximum return on the product they launched in the market. Keeping more profits in mind, people often make the mistake of setting high margins on the new product. But the reality strikes differently than what they desired. Most of your potential customers will think that the price of your product is too high and would look at other alternate options no matter the quality and number of features your product offers.

As the cost of the product plays an important role in sales and business growth, one needs to choose it wisely. One should make sure to choose a cost price of the product that is neither too high nor too low. With a price range just right for your customers to digest, your product can beat the top competitors in the market. 

Want To Get Quality Assistance For New Product Development? Contact Us Today!

When it is about developing a new product from scratch, making mistakes that lead to product failures is the last thing anyone would want. If you are choosing GID Company to partner with for new product development then you would not have to worry about anything. We have a team of professionals with an experience of more than 15 years in the product design and development industry. Our professionals will be more than happy to provide you with quality assistance and guidance by not letting you make the common mistakes people make during new product development.

From product design to product development, GID Company can help you with almost everything related to new product development. To get more information on product development services we offer or get a quote on building a new product, kindly give us a call at +1714-323-1052 or contact us. Also, you can connect with GID Company on social media platforms – Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Launching a New Product? Tips to Create a Successful Marketing Strategy

Creating a buzz before launching a new product is as important as the actual product development itself. It becomes more important especially when you are aiming for success within a specific target market. As you’re likely aware, summarizing a successful marketing strategy is not an easy task.

Launching a new product in the market requires a substantial undertaking. It requires a lot of time, patience, dedication, and extensive planning. Nevertheless, if executed properly, you can orchestrate a triumphant product launch that sparks enthusiasm and captivates interest in your latest offering.

Consequently, in this blog, we will concentrate on outlining a systematic approach to crafting an impactful marketing strategy for your new product launch, with the ultimate goal of achieving robust sales within your consumer community.

Tips to Create a Successful Marketing Strategy for New Product Launch

Do extensive research: The first step towards formulating a successful marketing strategy for a new product launch is conducting comprehensive research on both the industry and your target market. This in-depth research will help you gather useful information about the market, your audiences, products like yours already in the market, and more. The sole purpose of this extensive research is to understand and effectively address the real-time challenges faced by your customers.

Thorough research plays a vital role in understanding the preferences of your potential customers. It involves identifying the specific individuals you aim to reach and gaining insights into their needs and desires. Additionally, it is crucial to uncover their pain points.

Once you have gained a deep understanding of your target market, you can customize your marketing message to resonate with them. This approach enhances their receptiveness and willingness to adopt your products. Moreover, it fosters greater engagement during the product launch phase.

Create an influential value plan: As a second step towards formulating a powerful marketing strategy for a new product launch, it is important that you emphasize the distinctive qualities and advantages that set your product apart from others in the industry. Understanding your value proposition is essential, and you should effectively communicate it to your customers. By doing so, you heighten their perception of your product’s usefulness. To successfully address this step, you need to be prepared to answer a couple of key questions:

    1. What sets your product apart from the competition?
    2. What are the benefits of using your product?

Furthermore, it is important to ensure that your value proposition is clear, concise, and persuasive. If it is vague or difficult to comprehend, your target market will struggle to relate to it. The ability to easily identify what makes you unique in the market is what will likely attract customers to choose your product.

Create a marketing plan: Marketing is fundamentally about effective communication, distinct from mere publicity. It involves purposefully conveying your product’s value proposition to your target market as the solution to their industry-related challenges. This intentional communication underscores the need for a well-structured marketing plan. A typical marketing plan encompasses several key components, including defining your goals, identifying your target audience, determining your marketing channels, and establishing your budget.

Make optimum use of all the available marketing channels: In the modern digital era, a wide range of marketing channels are available to leverage. Each channel possesses its unique benefits and effectiveness, allowing you to explore multiple options for achieving optimal outcomes.

One highly popular avenue for product launches is social media marketing. Platforms such as TikTok, Instagram, Facebook, and YouTube can be utilized to engage users through captivating video and image content, driving traffic toward your new product.

Additional marketing channels encompass email marketing, paid advertising, public relations, and more. The crucial aspect is to employ the channels that you deem most effective for executing your marketing plans.

Measure your results: As you implement your marketing plans, it is crucial not to overlook the importance of tracking your results. Evaluating your progress can be done by measuring the number of leads, which represents potential customers, that your marketing efforts have attracted to your product. Tracking your results is vital because it allows you to identify what strategies are effective and what areas may require adjustment. This valuable information enables you to refine your marketing strategy accordingly and optimize your overall approach.

Contact GID – A Complete New Product Development Company in the US

If you have a new product idea and are not sure where to get started from then GID is the company, you should get in touch with. From ideation to product launch and product marketing strategy, Jim at GID Company can help you with everything related to new product development. By contacting GID company for new product development, you don’t have to find different companies for different tasks. To learn more about the list of services offered by GID Company, please click here. You can also call Jim to discuss your new product idea for free.

Have a look at some of the videos on YouTube related to product development, product design, and product prototyping.

Frequently Asked Questions – FAQs

What is new product development?

New product development refers to the process of creating and bringing a fresh, innovative product to the market. It involves all stages, from conceptualization and design to testing, production, and launch. If you have a new product idea, a company like GID can help you bring your ideas to life. For immediate assistance, you can call Jim (new product development expert) at +1714-323-1052.

What are the marketing strategies for launching a new product?

When launching a new product, careful planning is essential, and this entails creating a roadmap to drive engagement and sales. Many marketers opt for effective marketing strategies, such as organizing pre-launch events aimed at promoting the product. Another approach is to share relatable content that narrates the story of the product. Additionally, implementing a referral system can generate anticipation and encourage participation in the product launch. Lastly, partnering with influencers can prove to be a highly beneficial decision when introducing your new product to the market.

What is the most important step during a new product launch?

Market research plays a pivotal role in the success of a new product launch. It serves as a determining factor in assessing the acceptance of the product within the market. The purpose of market analysis and research is to ensure that the product effectively addresses the real problems faced by the target market. By conducting thorough market research, you can gather valuable insights that inform the development and positioning of the product, increasing the likelihood of its acceptance and success in the market.

How GID can help me in new product development?

GID is a new product development company located in California USA. You can contact GID for:

To learn more about, GID and how it can help you bring your ideas to life, please fill out this contact us form or call Jim at +1714-323-1052.

Important Questions to Ask Yourself Before New Product Development

We are GID, and we are the best product development company in California. We understand that developing a new product for your end users is not an easy-going task. New product development requires hundreds of serious considerations to ensure your product is entering the market in a timely manner and is loved by your targeted audiences. Thus, we are here with the set of questions that you need to ask yourself before your start the process of new product development.

Developing a new product can be an exciting prospect for any business. It presents an opportunity to expand your product line, attract new customers, and increase revenue. However, before embarking on a new product development project, it’s essential to ask yourself some important questions. These questions will help you determine whether the new product is a good fit for your business and whether it will be successful in the market. In this blog post, we’ll explore some of the key questions to ask before beginning new product development.

What is the market demand for this product?

The first question you need to ask is whether there is a market demand for the product you’re planning to develop. You can conduct market research to determine the size of the market, the potential customer base, and the competition. It’s essential to have a clear understanding of the market demand for the product to ensure that there is a need for it. You can take the help of a product development company like GID or contact the experts like Jim at +1714-323-1052 for help and guidance.

What is the unique value proposition of the product?

Your new product should offer something unique to the market. It’s essential to identify the product’s unique value proposition, i.e., what sets it apart from the competition. This can be in the form of a unique feature, better quality, or a lower price point. Having a clear value proposition will help you to market the product effectively. If you need tips about how to improve the usefulness of your product or which new features can be added to your new product, call the experts at tel:+1714-323-1052 or visit the website.

Does it align with your brand and business strategy?

Before launching a new product, you need to consider whether it aligns with your brand and business strategy. Your new product should fit in with your existing product line and complement your brand image. Additionally, it should align with your business strategy and support your long-term goals.

What is the cost of development and production?

New product development can be expensive, and you need to consider the cost of development and production before committing to the project. This includes the cost of research and development, manufacturing, and marketing. You need to determine whether the potential revenue from the product will cover the costs and generate a profit. If you are not sure about how to bifurcate the development cost of the product, then call Jim today. Jim is the right person to help you analyze the overall cost of developing a new product – from ideation to marketing. For a free telephonic consultation with Jim, please dial +1714-323-1052.

How will you market the product?

Marketing is an essential aspect of any new product launch. You need to consider how you will market the product and reach your target audience. This includes developing a marketing strategy, identifying the most effective channels, and determining your budget for marketing activities.

What are the potential risks and challenges?

Finally, you need to consider the potential risks and challenges associated with the new product development project. This includes the risk of product failure, market competition, and changes in customer demand. You need to develop contingency plans to address these risks and ensure that you can overcome any challenges that arise.

Contact GID Company

In conclusion, developing a new product can be a lucrative opportunity for any business. However, it’s essential to ask yourself some important questions before committing to the project. By considering the market demand, unique value proposition, alignment with your brand and business strategy, cost, marketing strategy, and potential risks and challenges, you can ensure that your new product development project is successful.

If you have a product idea that can earn you a name and fame, then get in touch with GID Company today. Jim and his team of product development experts can help you with everything related to new product development. You can have a look at their product development portfolio to better understand their expertise over in domain. For a free telephonic consultation with Jim, please call +1714-323-1052 or use the contact us form on the website.

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Product Development Strategy – Tips to Develop a Successful New Product

As new products flood the market daily, the demand for improved product development continues to escalate. Various factors such as industry, product type, features, and more must be considered. Therefore, an exceptional product development strategy is imperative.

Many companies concentrate on their customers’ needs when developing a product, while others aim to address an existing issue with their product. Regardless, without a sound product development strategy, the chances of encountering failure are high. Even if a company has an exceptional idea and ideation process, it won’t amount to much without an effective product development strategy. If you prefer learning through video, you may watch the clip below, or skip ahead if not.

In this blog, we are about to discuss a lot of interesting stuff regarding new product development and product development strategy, so stay tuned and keep reading. Let’s get started.

So, What’s a Product Development Strategy?

A product development strategy involves a series of steps aimed at introducing a new product to an existing or new market. It entails conducting constant market research, conducting thorough tests, and careful planning of product concepts. Additionally, it may involve introducing an existing product to a new market. In some cases, a product development strategy may be necessary for a current product in the current market space, particularly if a new feature is being introduced, rebranding is taking place, or a new complementary product line is being launched.

As per the product life cycle theory, all products eventually reach a plateau where revenue growth diminishes. This is typically when companies adopt fresh product-led growth strategies, introduce new product lines, or implement a new marketing strategy. Some companies concentrate on new product development strategies to help augment the growth of their current products. Regardless of whether a company’s product is successful or not, a product development strategy can be employed to enhance growth.

A product development strategy typically complements a business strategy, and the product development process can vary depending on factors such as commercializing a new product, iterating on an existing one, or other considerations. Extensive market research through focus groups is typically conducted to determine the functionality of the product and gain insight into the needs of customers in different demographics and target markets. The development team can then use this data to brainstorm and formulate a suitable strategy.

Let’s Understand New Product Development Strategy Process (NPD Process)

The process of new product development (NPD process) can be condensed into eight key steps, which remain consistent for start-ups, SMEs, and enterprises alike. These steps are fundamental to the success of the product life cycle, and all development projects must undergo them.

Ideation Process

The initial step is idea generation, which involves systematically brainstorming new product concepts based on real-world issues, existing market products, and basic target audience research. To generate a few good ideas, it’s essential to come up with hundreds of them. Two methods can be used to generate ideas.

Internal idea sources involve existing company stakeholders and employees, such as research and development, product managers, marketers, and others.

Alternatively, external idea sources can be employed, including outside stakeholders, suppliers, competitors, and secondary sources of inspiration.

Screen the Best Ideas

Idea screening involves filtering all of the generated ideas and selecting a few of the best ones. The goal is to identify a specific type of idea and then pick the most promising one from among them. Once the official product development process commences, it is difficult to revert and incorporate new ideas. Changing methodologies mid-process can result in delays and setbacks.

When selecting ideas, two factors should be considered: profitability and utility. Profitability pertains to the company, whereas utility concerns the end-user.

For those interested in acquiring skills for creating an excellent product strategy, our product management certifications provide guidance on achieving this.

Product Concept Development (and Testing)

After selecting an idea, the subsequent step is to transform it into a product concept. The product concept is a more comprehensive and detailed version of the initial idea. Developing several product concepts for various ideas can be time-consuming, and it requires a significant amount of effort and resources.

To ensure the effectiveness of the product concept, it must be tested in an existing market. The precision of the product concept is vital, and testing enables this precision. Testing the concept with target audience clusters allows for a better understanding of consumer response, appeal, and reliability. During testing, consumers can be asked specific questions to aid in product design, pricing, and prototyping.

Develop Marketing Strategy

Once a complete product concept has been developed and tested, the next step is to create a viable marketing strategy. This strategy should be developed with the current market, market share, and target audience in mind. The marketing strategy typically consists of several key components, which may include:

  • Value proposition
  • Target market description
  • Profit and market share goals (focus on SMART goals)
  • Pricing outline
  • Marketing and distribution budget
  • Long-term profit goals, sales, and marketing mix.

The marketing strategy also allows you to track certain metrics.

Business Potential of Proposed Product

After the marketing strategy, it’s important to evaluate and analyze the effectiveness of the new proposed product. That includes viewing future projections, costs, and more.

To conduct this research, you can either go for market surveys or look at similar products by other companies. Developing a sales forecast will help you estimate costs, profits, and a timeline.

Product Development

Once the business analysis is complete, the product development process begins. Up until this point, your product was just a rough idea, prototype, or a potential product. This step is crucial in turning it into a fully functional product.

This stage often requires a significant investment, as you’ll be spending on research and development. The R&D department typically creates multiple versions of the product during this phase, which is called prototyping, and can take several months to complete.

Once you have a product prototype ready, it’s time to test it. Marketers usually bring in customers for product testing, which helps them get an idea of what the customer wants.

Marketing Testing

When your product is ready to launch, the next step is to conduct test marketing, which involves testing out marketing strategies in realistic market settings. This phase is essential for marketers to understand how the product is perceived, what needs to be improved, and what other investments the company can make to ensure the product’s success. The duration of marketing testing can vary depending on the product, but it’s crucial to be as thorough as possible and follow testing best practices.

Commercialization

The last step in the product development process involves making the decision to launch the product. By this point, you have a fully functional product, a marketing strategy, and all the necessary information to make it work.

Launching the product involves introducing it to the market and promoting it through marketing and sales. It’s crucial to carefully plan the timing and location of the product launch to ensure its success. Failure to do so may result in the product’s failure despite its potential.

We Can Help You Create a Great Product Development Strategy

The success of your new product relies heavily on your product development strategy, as the latter is a prerequisite for the former. It is also essential for product managers, product marketing managers, the product team, and the marketing team to effectively perform their respective roles. At GID Company, we have a team of strategist to help pen down the best product development strategy that ensures the success. The Product Development Strategy defined with the help of experts at GID Company will help you maintain consistency and thoroughness.

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New Product Development Strategies – Let’s Build a Successful Product

Productivity is crucial for successful new product development. In order to stay competitive and profitable, entrepreneurs must constantly generate and refine new product ideas that not only reach the market but also provide significant value to their target audience. This involves understanding consumer needs, assessing existing market offerings, and developing products that surpass those of competitors. For successful new product development, you will need powerful and well-defined new product development strategies in place.

To effectively transform promising product concepts into tangible goods, a strategic approach to new product development is essential. Your new product development strategy (NPD strategy) should prioritize customer needs, sales goals, and a structured process. You can also get in touch with a product development company to learn more about new product development strategies and how to summarize one for your idea.

However, to help you create a new product development strategy, we have made a list of eight important points. By following these eight stages of the NPD process, your product management team can optimize productivity and maximize marketability upon launch. It’s important to ensure that your NPD strategy is customer-driven, sales-goal oriented, and systematic. Here’s how to do it:

New Product Idea Generation:

The process of generating ideas involves a persistent and careful exploration of novel and feasible opportunities for product development. Companies frequently utilize both internal and external SWOT (strengths, weaknesses, opportunities, and threats) analyses and analyze market trends to generate a vast array of potential product ideas, often in the hundreds or thousands. Internally generated ideas can stem from R&D and employee brainstorming sessions, while externally sourced ideas are typically derived from researching and communicating with suppliers, customers, distributors, and competitors.

New Product Idea Screening:

Although your product management team may generate numerous ideas for new product development, it’s probable that only a handful will be truly excellent or even practical. The next stage of the new product development process involves scrutinizing all newly proposed concepts to separate the promising ones from those that aren’t so promising, considering various criteria. The latter will then be disregarded. While scrutinizing the new product idea internally, make sure you are considering the points such as:

  1. Your company’s strengths and weaknesses
  2. Customer needs and existing market trends
  3. Your investment limit and expected/desired ROI
  4. Affordability
  5. What your competitors are producing

Each attribute of a new idea is evaluated against a standardized checklist of criteria to eliminate inadequate, unsuitable, or less appealing concepts that might otherwise advance through the stages of new product development.

While the goal of the idea generation phase in the new product development process was to generate a comprehensive list of new ideas, the objective of the idea screening phase is to reduce that list based on the aforementioned criteria to ensure that only profitable ideas are pursued, requiring significant investments in terms of time, money, and human resources.

You just cannot afford to ignore the importance of the idea screening step when you are preparing New Product Development Strategies. If you are having a bunch of great new product ideas, then you can also contact a new product development expert like Jim to help you conclude the product idea that can help you earn fame and fortune.

New Product Idea Development and Testing:

Ideas that pass the initial screening process are progressed into concept development, where they are examined for their real-world feasibility. A product concept is an elaborated version or blueprint of your product idea that is translated into consumer-friendly terms to maximize its appeal. Multiple alternative concepts can be created for each viable new product development idea, each with different features, price points, quality levels, and convenience of use.

Following the development of these concepts, each one is tested among representative target consumer groups to gauge their response. Based on the feedback provided by these focus groups, the concepts are further refined to better meet the needs and demands of customers. Testing is crucial to ensure that the final product has a strong consumer appeal and is well-received in the market.

New Product Development:

After your new product idea is developed and tested by the industry veterans and improvised for customers, it’s time to go for bulk product development. New product development is one of the most important phases of new product development strategies, and it should be executed carefully under the guidance of experienced professionals. Bulk product manufacturing is totally different from prototype development; thus, observation and guidance of experts in inevitable.

There are many new product development company in California and across the United States that can help you with everything – from conceptualization to final product development and product marketing.

New Product Development Strategies – Need Help?

Well, new product development is not an easy process. It involves a lot of thought processes and strategies to get the thing in line. If you have a new product idea but don’t know where to start from, then help is just a call away – Call Jim at +1714-323-1052.

Jim is a new product development expert in California, and he has helped many young entrepreneurs and businesses transform their raw product idea into a full-functioning products. You can have a look at Jim’s new product development portfolio for a better picture. Whether you want to develop a simple medical device, anything like a consumer durable product, or need help in electronic product development, Jim at GID company is just the guy to contact for your new product development requirements.

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You can also watch product development videos on YouTube on our official channel.