Product Development Company – How to Bring Your New Product to Market In the Most Professional Manner to Ensure Success

We are creative people and innovative by nature, having dozens of new ideas spinning in our head. However, the bitter truth is that only small percentages of ideas ever get started, and make it to the daylight. This happens because most of us don’t initiate the belief that our ideas have the potential to shine in the market, whereas, some ideas fail due to the absence of appropriate tools, skilled workforce, and a flexible marketing strategy to endorse the product.

The task of introducing a new product to market seems overwhelming and far too expensive to most entrepreneurs, but it is one of the most essential elements of new product development. With an objective to help entrepreneurs launch their new product effectively in the market, and to encourage new product development, GID, a product development company in California, conveys some vital information that entrepreneurs should consider before introducing their product to the market. For more information, you contact GID at https://www.gidcompany.com

Know Your Market – When outlining your business plan for launching a new product, it’s critical to thoroughly understand your market and behavior of your targeted customers. Understanding your respective market and customer’s demographics will help you conclude exactly what kind of marketing tactics will work the best.

Points to Consider:

  1. What are your key markets?
  2. Size of your market?
  3. Major competitors and competing product in the market?
  4. Existing opportunities for your product?
  5. Rising trends in the market?
  6. Who are your potential customers?
  7. Requirements and behavior of your potential end-users?
  8. Their buying budget?

Make Proper Research – To research your market, start with the existing, published research information, as it will assist you understand numerous deciding factors such as, how big is your market, whether it is growing or not, what the trends are, and what competitive products are available.

Efforts required from entrepreneurs’ end:

  1. Market and consumer reports
  2. Product and trend analysis report
  3. Trade magazines and events
  4. Consumer media
  5. Statistics released by Government Agencies
  6. Trade press

Marketing Strategy – Powerful marketing begins with a considered, well-defined marketing strategy. A well-informed marketing strategy helps you define your vision, mission, business objectives, and summarizes the steps you should take to accomplish these business goals.

Important Points for Marketing Strategy:

  1. Product
  • What is USP (Unique Selling Point) of your product?
  • Competitive advantage?
  • Why would customers buy your product?
  • Product manufacturing opportunities?
  1. Price
  • What price will market take?
  • What is the supposed value of your product?
  • Paid or free marketing
  • Online presence, press releases, social media
  • Consumer exhibitions, trade events, industry awards

Distribution Strategy – Distribution strategy is equally important when you plan to bring a new product to the market, and is one of the classic “4Ps” in marketing (product, promotion, price, and placement a.k.a. “Distribution”). Remember, when defining how to distribute your new product, use the traditional distribution model as an opening point. The conventional distribution model has three levels: the producer, the wholesalers, and the retailers.

  1. Distribution Options:
  • Sell your product through wholesale distributor
  • Sell your product through retailer
  • Sell direct to end consumers
  1. Factors to be Considered:
  • Nature of your product
  • Size of market for your product
  • Industry / Channel
  • Key competitors in the industry
  • Available resource

Above-mentioned tips will certainly help you bring your new product into the market in the most professional and profitable way. When you plan to launch a new product, don’t forget to consider important factors such as your competitors, customers, geographical boundaries, latest demographic data, and trends in your markets.

Contact GID – A Product Development Company, California

For a detailed look at how to manufacture a new product and how to bring it to the market in the most professional manner, contact GID, a product design and development company in California: https://www.gidcompany.com/contact-us

Product Development Strategy by Product Development Company

A well-versed new product development strategy can avoid waste of time, money, and resources. It will not only help you organize and manage the entire product manufacturing process, but it will also help you in capturing your customers’ views and expectations, and strategically design and resource your new product development project. According to product development experts at GID, a well-planned NPD strategy will also aid you in evading:

  1. Miscalculating and misinterpreting your potential market
  2. Introducing a badly designed new product
  3. A product that does not meet the requirements of your targeted end users
  4. Incorrectly pricing products
  5. Utilizing resources resulting in more-than-expected manufacturing costs
  6. Exposing your business to risks from sudden competition

Furthermore, there are essential steps you should plan into your new product development strategy, and they are as follows:

Define Your Product – A detailed and systematic description of the product you schedule to develop will keep you and your team concentrated and escape new product development pitfalls, including manufacturing too many products at once, running out of resources, and wastage of time and money.

Identify What Your End-users are Looking For – A successful new product development strategy requires an in-depth knowledge and understanding of your targeted end-users and their requirements. A new product development strategy derived based on strategic, targeted, and determined approach will make sure that your product satisfies the needs of your market.

So, before your plan anything, ask yourself:

  1. What market uses the product I am scheduling to develop?
  2. What is the need of respective market?
  3. Will it satisfy the need of the targeted end users, and up to what extent?
  4. What are the market’s frustrations of available similar products?
  5. How will my product fit into the prevailing competitive market?
  6. How my product is better and superior to other products in the market?

If possible, try to gather real-time data to conclude what your targeted market requires.

Set Time Frames – You need to permit sufficient time to create and execute your new products. Your purpose of manufacturing new products will help you define manufacturing time and your deadlines for execution. Be attentive and accurate. Important points to remember:

  1. Your aim to race against the competition in the respective market will demand efficiency from your team.
  2. Your desire to launch the product before pre-defined deadline will be effected by request for regular products and calendar events.
  3. Your objective to satisfy the requirements of your targeted customers will require time for research to make sure you create the required product within the decided period.

Identify Key Concerns and Approaches

Manufacturing new products is not an easygoing task. There are numerous other processes are entailed in manufacturing a product that is fit for your customer. The type of your business and your concept will conclude how many steps you must take. You may avoid or duplicate certain manufacturing phases, or commence some of them simultaneously; however, key tasks include:

  1. Creating and screening ideas
  2. Developing and screening concepts
  3. Testing concepts
  4. Analyzing market and business strategy
  5. Manufacturing and market testing products
  6. Implementing and commercializing products

For Assistance, Contact GID at 714-323-1052 – With more two decades of industry experience, GID is a sophisticated product design company based in California. We offer fully controlled, cost effective, and high quality product manufacturing services to our clients in the United States and worldwide. At any point of time, if you need any sort of help in manufacturing custom products for your business, feel free to contact GID at 714-323-1052.

Visit our portfolio, where you can find the list of products that we created from concept to reality: https://www.gidcompany.com/our-portfolio/.

For New Product Design and Development Services in California

Do you have a new product idea that can hike your profit margin and simultaneously wow the world? If yes, then what are you waiting for? Contact a reliable product development with your idea today.

The process of new product development begins with an idea, a striking new product idea or an improvement in the concept of an existing product (in terms of features and appearance). However, manufacturing a new product is a complicated job and not everyone’s cup of tea. More often than not, researchers and inventors believe that great ideas are all that they require developing moneymaking products, which is very short sighted. For developing great products that can stir the market in your favor, you need detailed research and a strategically defined product development process.

When planning to develop new product for your targeted customers, do not forget to analyze their requirements. Before you schedule anything, ask yourself:

  1. What features are required to make your product different from similar products existing in the market?
  2. What will be your product’s unique selling point?
  3. Does your product require more features and functions?
  4. Whether the product developed is for the consumer market?
  5. Or is it being developed for rugged industrial usage?

The most important first step in new product development is product specifications. The latter can aid you to think through and pin down the essential product information so that they will help as your directional signs to move ahead in the product manufacturing procedure. Does your product run through electricity, or does it run on batteries? How much power will it consume? How many buttons and keys should it have? In the absence of detailed product specifications, your product idea will probably be fluctuated and subjected to changes and indecision, eventually transforming the product development process into a seriously complicated task. Therefore, be sure to decide and pin down product specifications before you move on with any of the manufacturing steps.

On the occasion, if you are not sure that your concept will work or not, then a feasibility study is recommended by the experts. Let’s say, for instance, your concept is to miniaturize the mobile phone into a wearable gadget, say a smart watch, then you need to undertake a technical or feasibility study to conclude whether it is possible or not. Are there any appropriate batteries small enough to support standard phone usage, but tiny enough to be able to fit into the smart watch? Where to find other components, and which operating system will be powering it? Will all these components be small enough to fit into the smartwatch? Let’s consider that you found all those tiny components needed for manufacturing a smartwatch, but what about the cost of the components? Is the overall manufacturing cost feasible or not?

Another important aspect to consider in the manufacturing strategy is the number of items you are going to produce in the first batch. Are you going to produce the first batch only for marketing purpose? How many units will you develop for promoting your product? Your product manufacturing strategy will determine the type of the product development process that you will need to employ. Are you going to use low volume manufacturing process, or will you use high volume techniques?

Staying focused and proactive is the way to successful new product design and development. A proactive approach from the very beginning can save time and money. In this ever competitive world, understand what your customers require and try to keep them happy.

For more than two decades, GID has been in the product design and development business in California. We have comprehensively done hundreds of product design and development projects for different industries. For more information on product development services in California, contact us at https://www.gidcompany.com/contact-us.

 

Prospective of 3D Printing Explained by Product Development Company, California

In the last three decades, the use of 3D printing in the arena of new product development has progressed from costly prototyping technology used by an elite few to a flourishing industry, manufacturing both smaller-scale goods and fully functional parts and components for aerospace, automotive, and more.

However, a question arises between the product development companies if this blossoming technology really proves to be the cornerstone of the next industrial revolution.

Considering the prevailing hype around 3D printing, most users were surprised when “3D Systems Corp.,” a renowned manufacturer of 3D printers and other accessories, recently lowered its profit estimates for 2013 and its projection for 2014. The closing sharp-drop in shares led some to predict that the powerful industry could be heading to a dead end.

What is the Future of 3D Printing?

Looking at the current scenario, it seems like the market bubble may have busted, and the lasting potential of this technology has not been changed, especially when it comes to manufacturing of mainstream products. Mainstream and profitable industries such as automotive and aerospace already depend and make use of 3D printing in their production procedures. Rolls Royce and General Electric, for instance, are both planning to develop 3D printed components for their individual jet engines, and automotive king Ford has been using the technology to print test parts for years.

The use of 3D printing is no more limited in manufacturing of automotive, aerospace, and other expensive commodities, but is also utilized by small-scale industries like toys, consumer products, and many others. As per a report released by McKinsey & Co., there are countless benefits of 3D printing over other development technologies, and they are as follows:

  1. Accelerated Product Development Cycles: At the time of new product development, 3D printing allows a product development company to thrust the process of product development. It helps in accelerating the R&D process in a lucrative manner, eventually reducing product-launch risk and time to market. However, it will demand a powerful supply chain that can keep up with accelerated production rate without making any compromise in quality of products.
  1. Allows Framing New Product Development Strategies and Footprints: As the expenses drop and capabilities escalate, 3D printing could be used to manufacture more parts; however, this does not imply that every part is made this way. A strategy should be framed about which parts will extract the maximum advantage from the technology. Product development companies must also look out for the framing of industry standards regarding printing materials, which could influence both price and footprint decisions.
  1. Increasing Sources of Revenue: 3D printing has the tendency to decrease the complication and the expense behind some production types, inspiring companies to set apart their goods in other ways, such as providing personalized designs to a wide customer base. The capability to develop replacement parts could also alter the structure of aftermarket services.
  1. New Capabilities: If product manufacturing companies desire to develop profitable new products, then they must not only perk-up their design knowledge in terms of 3D printing but they must also have product designers and engineers who can overcome the technical encounters of tuning print materials, so they reap the most out of them.

Product development companies that adopted 3D printing in their early stage will be in the best position to extract maximum benefit of the technology, once it really come into its own. If you still have any questions or queries regarding how 3D printing can help you in manufacturing new product for your potential customers, then contact GID, a product design, prototype, and development company in California, USA.

Moreover, you can browse our portfolio to explore our proficiency and professionalism in the field of new product manufacturing. If you had that eureka moment and are planning to develop profitable products out of that for your end-users, then give us call at 714-323-1052. We also offer free, no-obligation quote and consultation.

Need of New Product Development Explained by Product Manufacturing Company, California

Not only yours, but the fierce competition is around every business across the globe, and new product development is the only key to making your business stand strong and firm. It is almost impossible for any business to flourish if it continues to offer the same services or products for years when its competitors are frequently launching something better and more useful. In the age of clever customers, using smart devices (smartphones or tablets), your product has to be smart enough to gain the upper hand in the competition and to attract more customers.

To spread awareness among entrepreneurs across the United States of America and other continents around the world, GID, a product manufacturing company, explains the importance of new product development, and they are as follows:

  1. To meet your customers’ requirements – With time, the needs of your customers change; hence, you need to take adequate steps to fulfill their requirements without hurting their budget. You should immediately respond to this shifting market ecosystem through your products and services, or else your customers will switch to competitors’ product that satisfies their requirements. For instance, big brand like Coca Cola launched the Coca Cola Zero and Diet Coke having low sugar, salt, and fat to attract health-conscious individuals across the globe.
  1. To beat your competitors – As stated above, new product development is the only key to have the upper hand in the competition. With the advancements in the technology, new products are frequently launched, incorporating new features, to generate revenue and to increase brand awareness. Tech-friendly customers also prefer to buy the latest products to illustrate their status and style. If you desire to beat all your competitors at once, figure out what your potential customers are looking for, hire a professional product manufacturing company, and ask them to design and develop something like never before.
  1. Life cycle of your existing product – Every product comes with an end date. The product launched by you today, maybe on the final stage of its life cycle by tomorrow. Hence, considering this fact, you should frequently launch new products that include latest features, stylish looks, and most importantly fit in your end-users budget. Accepting the fact, for instance, Microsoft replaced the Xbox by the Xbox 360, and then replaced Xbox 360 by Xbox One. You should continuously refresh your product offering to meet the expectations of your end-users.
  1. Maturity stage of your product – Surprising, but product maturation is yet another powerful reason that breeds the need of a new product development. Apart from the end date, as the time passes, there are chances that your product may require the touch of technology to compete withother similar products in its segment. For instance, Nintendo has replaced its DSI console with the 3DS console that includes additional features such as an extra camera so that you can film in 3D, a 3D screen that does not require glasses, motion sensors, and a joystick.

According to GID, new product development is must for every business as it helps them to dodge fierce competition and stay ahead of competitors. If you don’t invest your time and money in manufacturing new products for your customers, then someone else will grab the opportunity and your market share too. In case, if you have any questions / queries, or if you need any help or advice in regard to new product development then, please contact GID at 714-323-1052.

To browse their product design and development portfolio, please click here https://www.gidcompany.com/our-portfolio/

How to Keep up with the Altering Ecosystem of New Product Development

The ecosystem of new product development is frequently shifting to newer levels in an effort to meet the requirements and likings of customers. It, hence, brings a massive tasks on the side of product designing and manufacturing companies to cope up with the fluctuating arena of new product development. Here, as the needs of the potential customer changes, the rules for product design and development changes. Hence, the traditional methods that were cost effective, high-quality and showed diversity, now tuned out to be insufficient surviving the fierce competition prevailing in the current market. The product designers and developers at product manufacturing company (GID, California) concluded speed and flexibility as an essential aspect for a lucrative design and manufacturing of new goods.

By speed, the product designers and developers at GID convey that businesses need to manufacture new products on the periodic interval of time. In fact, even global statistics have concluded that it is the fundamental source of income for major companies across the world. With an emphasis on new product manufacturing in the respective industry, entrepreneurs around the globe are forced to search an established and experienced product development company that can help them in the entire design and development process.

To discover, how the arena of new product development has varied with the time, it is essential to do an evaluation of the traditional and latest design and development approaches. The old approach obeys a race relay method of product development in which teams or individuals are allotted definite jobs based on their skills or expertise. Therefore, the entire production system is bifurcated into various fragments that are to be executed on a particular stage in the manufacturing process. The same procedure is obeyed from stage to stage to a given order. Product manufacturing companies may vary in their methodology, but a universal manufacturing process might be something like this: origin of the idea, feasibility tests, product prototyping, pilot production, and the final bulk manufacturing.

The old designing and development method is based on specialization; however, the new approach is now being introduced by a product manufacturing company is based on constant communication. According to the latest manufacturing approach, rather than a dedicated team working on a particular phase in the development procedure, every team is expected to be the part of the new product manufacturing process, from begin to end. It is an open experimentation wherein any team involved in the project can share lucrative feedback at any phase of the product manufacturing.

The second and latest approach is perfect for entrepreneurs who wanted to achieve flexibility in designing and development. Additionally, this method allows companies to launch new goods in a frequent manner. This sudden shift in the industry dares the prevailing status quo through inspiration of ideas. According to professionals, it is a welcomed move as the old approach has created some sorts of stability to the development methods. The new manufacturing approach aids to boost up new ideas even for multinational companies.

As more development follows with this approach, there are a few extraordinary features that product designers and manufacturers are expecting would make a remarkable influence on future new product development. These are as follow – dedicated teams for each project, understanding stimulation, covering different stages of development, and refined control. The final point with this new method is that it stimulates initiative amongst employees at every phase to cope with the different needs of the new product development as you move along, rather than be restricted to a pre-defined system.

Product Manufacturing Company

We are GID, a USA based product design and manufacturing company, with an objective to help different businesses in designing, rapid prototyping, and developing new products from the scratch. In today’s fierce competition, new product development is an important business activity for every business owner, as it keeps the brand alive and active in the market.

For free tips / guidelines for new product development, product design, product prototype development and product marketing, feel free to contact GID at 714-323-1052. For a free consultation, or to discuss the feasibility of your concept (for new product), contact GID, a product development company, at www.GIDCompany.com