Product Development Strategy Definition by Custom Product Manufacturer, California

Product Development Strategy USA

Manufacturing a new product or modifying the existing one as per the market or the end users’ requirements, and returning those products to existing or new markets is the definition of product development strategy. Custom product development strategy is a bit complicated. To frame an excelling new product development strategy, as an entrepreneur, you need to focus on every tiny detail. It requires keen attention to competitors’ products, and customers’ requirements, the ability to design and prototype, full in-house manufacturing capabilities, and a potent marketing plan. To your knowledge, there are several subsets of product development strategy, and they are as follows:

Product Development Diversification Strategy

This product development strategy is employed when a company’s existing market is saturated, and returns and profits are still or falling. There is no or a very diminishing opportunity for business growth. A product development diversification strategy helps a company overcome its prevailing business ecosystem, and a new product is manufactured for a new market. Due to the recession and heavy competition, when an insurance company selling insurance products decides to develop a financial education program targeting college students, it is called a diversification strategy. Because of existing competition and the presence of similar products, the new product developed may not be revolutionary in nature, but it is new to the company manufacturing it.

Product Modification Strategy

A product modification strategy is quite common among entrepreneurs and is normally aimed at existing markets. A hidden advantage of this strategy is it allows entrepreneurs to capture new customers for the new product. Toothpaste is the best example of a modification strategy. Toothpaste that promotes anti-cavity or teeth whitening qualities is built on existing simple toothpaste that only guarantees clean teeth and healthy gums.

Revolutionary Product Development Strategy

Under the hood of a revolutionary product development strategy, revolutionary new products are designed and developed to solve specific problems or meet end users’ requirements. Smartphones and advanced computers are the best examples of a revolutionary product development strategy. Before these revolutionary products made their way to market, consumers did not know they needed them. However, a revolutionary thought of creating a better device for communication ended in products that have modified the rules of communication and have considerably altered the competitive landscape.

Benchmarking the Process

Whatever product development strategy you employ depending upon the nature of your business, the new product manufacturing process must be carefully thought through. It also requires a sequence of benchmarks along the way. These benchmarks evaluate whether the manufacturing process should be continued or not because custom product development is normally high-priced and time-consuming. For instance, a company is manufacturing a new product, but a competitor takes on the market with a similar product with advanced features, then your company must make a “Go/No Go” decision about its new product development options.

Consumers Front and Center

Depending upon your business ecosystem, whatever product development strategy you decide to continue, always keep your targeted customers in the front and center, and involve them in the process from start to finish. Set a limit for your manufacturing overheads. Keep aside an adequate budget for consumer evaluation of the new product at the ideation, prototyping, and bulk manufacturing stages. An important point to remember is that whenever you opt for new product development, don’t include only customers who represent your primary market, but also include secondary customers to whom your product might appeal shortly.

The GID Development Corporation is a custom product manufacturer based in California that caters to start-ups, and small and large businesses’ unique requirements. Valued as one of the leading product manufacturing companies in the United States, GID is known for setting the bar for product design, rapid prototyping, testing, and bulk manufacturing.

To assist entrepreneurs in developing flawless new products, the GID Development Corporation is now offering a free 15-minute conference to answer questions related to new product development. There is no risk, and no obligation; contact them now at 714-323-1052.

Best Plastic Product Manufacturing Company for Your Business

Why GID is the Best Plastic Product Manufacturing Company for Your Business USA

Most businesses using or dealing in plastic products or parts may not be manufacturing plastic products of their own. They hire a plastic product manufacturer to design and manufacture a plastic product or part as per their business requirements. Only in the United States of America, there are hundreds of thousands of custom plastic product manufacturing company; however, very few possess industry experience, talented professionals, and most importantly, advanced product design and manufacturing tools as the GID Development Corporation possesses.

Based in the heart of California, USA, GID is a custom plastic product manufacturer with more than forty years of industry experience; hence, it is comprehensively aware of every in and out related to plastic industry. At GID, we understand the importance of new development, and passionately endeavor to create a product that can make our clients rich and famous in their respective industry. Here are some more reasons to justify why the GID Development Corporation is the best plastic product manufacturing company for your business, and they are as follows:

  1. We are USA Based – The GID Development Corporation is a plastic product manufacturer based in California, USA, and this can benefit entrepreneurs in a number of ways. Reduced product manufacturing time is the first advantage that you gain from us by hiring our quality-oriented manufacturing services. As we are based in the United States, reduced shipping charge is yet another advantage that you enjoy by hiring our services. Moreover, same time zone permits us to work with you whenever you need us.
  1. 40+ Years of Industry Experience – More than 40 years of industry experience makes us stand above the beginners in the industry. Our industry experience helps us make rewarding decisions on behalf of our customers. We advise our clients in deciding on the most suitable raw material as well as help them in finalizing advantageous manufacturing procedures to develop the most rewarding new plastic product.
  1. Expertise in Different Plastic Product Manufacturing Methods – As an entrepreneur, whether you want to develop a new product using extrusion method, rotational molding method, injection molding method or any other method, we possess expertise in all the major manufacturing techniques. Furthermore, we also suggest the most suitable product manufacturing methods depending upon the type of raw materials and end-product requirements. We are capable of handling different manufacturing processes effectively.
  1. Quality Product Design and Manufacturing Services Using Advanced Tools – We strive for perfection in everything we do; hence, we use the most advanced tools, including CATIA V6, for product design and development. Along with professional product design and manufacturing services using the most advanced tools available in the industry, we offer additional services to our clients, such as testing concept feasibility, developing a product prototype, analyzing competitors’ products and more. Additionally, we also offer assembly services to entrepreneurs who would love to have finished products at once.
  1. Experience of Working with Different Business Entities – Hiring the GID Development Corporation for plastic product manufacturing brings countless returns. We have experience of serving different business entities, including the marine, electronics, consumer durable, aerospace, automotive, and healthcare to name a few. Being a plastic product manufacturer with four decades of experience, we are capable of catering to a number of these industries.

With a teams of highly qualified and experienced designers, engineers, product analysts, and project managers, we provide a full range of commercially led manufacturing services, such as industrial product design, product development, and product prototype development. We offer quality plastic product manufacturing services that ensure long-term success for our clients. You can contact us at www.gidcompany.com to find out how we could help you.

How will you create a buzz about your new product in the market before its arrival?

GID Company - Create buzz product in the market

As a responsible and diligent entrepreneur, in the year 2015, it is necessary that you stay focused and prepared with unique business plans that can help your business dodge the dense competition prevailing in the market. There are plenty of aspects that you need to consider before summarizing a powerful business plan. However, in 2015, new product development should be at the top on the list.

New / Custom product development, under the supervision of an experienced product development company, can help you gain a competitive edge, dominate your industry, gain more customers, and eventually make more profit out of limited efforts. Their years of experience, skilled workforce, and technical proficiency can help you manufacture a series of successful products for your end-users. Hence, to ensure success, it is essential that you build a convincing platform and find an established product manufacturing company for the product or service upon which your business will be built.

Along with a product development strategy, you need to focus equally on the marketing plans. Nowadays, the trend of creating a prelaunch buzz about a product to be launched is in fashion. Companies are intentionally leaking specs and rumors in their respective markets to generate curiosity in the minds of the targeted end-users. This is an effective method to promote your product before its arrival and ensure its success. With the intention to help inventors and entrepreneurs to ensure success with their new product development, the GID Development Corporation offers tips about how to create a prelaunch buzz and ensure success of your to-be-launched product.

Tips to Create a Prelaunch Buzz in the Minds of End-users

Create a buzz about features – If you believe that your product is faster, superior, and smaller, or comes in different sizes, colors, and configurations than other competitors’ products available in the market, then you hold a powerful selling strength, and there’s nothing wrong in publicizing it. Release product specifications, contact retailers, and contact your targeted end-users via social networks to create curiosity in the respective market.

Create a buzz about its price – Nobody loves to pay more for any product. If, somehow, you can position yourself in the place of a low-cost provider (not letting go your profit margin), then you have another powerful selling advantage. Nowadays, choosy-generation demands high-quality products, that also is within their budget. However, when it comes to high-end products, saving money isn’t always the issue.

Create a buzz about its productivity – Is your product more productive than competitors’ products available in the market? Can your product save time and efforts? If yes, then revel its features and explain to your customers about its enhanced productivity. If your product is exceptional and can help your customers, they will want it. In the age, where time is money, your products and services should be more productive and valuable.

Create a buzz about its portability – The smartphone revolution has taken the world by storm. Instead of sitting in front of bulky desktops and laptops, people prefer using their smartphones to go online. So, an important question arises — how mobile is your product? Smartphone-addicted generation likes to carry things with them­ — they demand products that are portable.

Create a buzz about its availability – The easy availability of your product is extremely good for your business. Make your products and services easily accessible to your customers. Today, thanks to the internet, you don’t need to confine your products and services in a brick-and-mortar location.

Create a buzz about its innovative features – If your product, which is to be launched, is blessed with something that’s not on the market, then you have a major selling point or competitive edge. Introduce your product in style and sell it before your competitors come along and steal your concept.

Create a Buzz about customer service – Impeccable before- and after-sales service is the most significant thing you can add to any products or services. In the world, where everything travels fast, you should offer top-notch customer service to maintain your reputation in the market.

Do you need more pre-launch marketing tips? If yes, then contact the GID Development Corporation at https://www.gidcompany.com/contact-us. GID is a product design and manufacturing company based in California, USA.

How to Keep up with the Altering Ecosystem of New Product Development

New Product Development

The ecosystem of new product development is frequently shifting to newer levels in an effort to meet the requirements and likings of customers. It, hence, brings a massive tasks on the side of product designing and manufacturing companies to cope up with the fluctuating arena of new product development. Here, as the needs of the potential customer changes, the rules for product design and development changes. Hence, the traditional methods that were cost effective, high-quality and showed diversity, now tuned out to be insufficient surviving the fierce competition prevailing in the current market. The product designers and developers at product manufacturing company (GID, California) concluded speed and flexibility as an essential aspect for a lucrative design and manufacturing of new goods.

By speed, the product designers and developers at GID convey that businesses need to manufacture new products on the periodic interval of time. In fact, even global statistics have concluded that it is the fundamental source of income for major companies across the world. With an emphasis on new product manufacturing in the respective industry, entrepreneurs around the globe are forced to search an established and experienced product development company that can help them in the entire design and development process.

To discover, how the arena of new product development has varied with the time, it is essential to do an evaluation of the traditional and latest design and development approaches. The old approach obeys a race relay method of product development in which teams or individuals are allotted definite jobs based on their skills or expertise. Therefore, the entire production system is bifurcated into various fragments that are to be executed on a particular stage in the manufacturing process. The same procedure is obeyed from stage to stage to a given order. Product manufacturing companies may vary in their methodology, but a universal manufacturing process might be something like this: origin of the idea, feasibility tests, product prototyping, pilot production, and the final bulk manufacturing.

The old designing and development method is based on specialization; however, the new approach is now being introduced by a product manufacturing company is based on constant communication. According to the latest manufacturing approach, rather than a dedicated team working on a particular phase in the development procedure, every team is expected to be the part of the new product manufacturing process, from begin to end. It is an open experimentation wherein any team involved in the project can share lucrative feedback at any phase of the product manufacturing.

The second and latest approach is perfect for entrepreneurs who wanted to achieve flexibility in designing and development. Additionally, this method allows companies to launch new goods in a frequent manner. This sudden shift in the industry dares the prevailing status quo through inspiration of ideas. According to professionals, it is a welcomed move as the old approach has created some sorts of stability to the development methods. The new manufacturing approach aids to boost up new ideas even for multinational companies.

As more development follows with this approach, there are a few extraordinary features that product designers and manufacturers are expecting would make a remarkable influence on future new product development. These are as follow – dedicated teams for each project, understanding stimulation, covering different stages of development, and refined control. The final point with this new method is that it stimulates initiative amongst employees at every phase to cope with the different needs of the new product development as you move along, rather than be restricted to a pre-defined system.

Product Manufacturing Company

We are GID, a USA based product design and manufacturing company, with an objective to help different businesses in designing, rapid prototyping, and developing new products from the scratch. In today’s fierce competition, new product development is an important business activity for every business owner, as it keeps the brand alive and active in the market.

For free tips / guidelines for new product development, product design, product prototype development and product marketing, feel free to contact GID at 714-323-1052. For a free consultation, or to discuss the feasibility of your concept (for new product), contact GID, a product development company, at www.GIDCompany.com